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23 Videos
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Barbara Lang Discusses Target Market For RTR Ideas

  • Barbara Lang - Interview - RTR Ideas
  • Barbara Lang, founder of RTR Ideas, offers a wide range of experiences, including 10 years as a c...
  • I wasn't looking for the consumer who walks into Borders, I was looking for a person who was in the ...
  • 8/9/2006

John Bello States Consumers Will Spend More If The

  • John Bello - Lecture - SoBe
  • John Bello is the co-founder and Chief Executive Officer of South Beach Beverage Company. He bri...
  • Well, you're paying more for it because you think it's organic, because you think it's good, right? ...
  • 5/5/2006

John Bello Discusses Decision To Add Herbal Ingred

  • John Bello - Lecture - SoBe
  • John Bello is the co-founder and Chief Executive Officer of South Beach Beverage Company. He bri...
  • I was reading in a magazine when I was skiing. Shape magazine that talked about, if you want to imp...
  • 5/5/2006

Chris Dearnley Discusses New Market Possibilities

  • Chris Dearnley - Interview - Pura Vida
  • Chris Dearnley is the co-founder of Pura Vida Coffee. He has lived in Costa Rica for over 16 yea...
  • As much as we are about product extension, we are also about exploring different venues, okay. So r...
  • 3/1/2006

Chris Dearnley Discusses Challenge of Creating Pur

  • Chris Dearnley - Interview - Pura Vida
  • Chris Dearnley is the co-founder of Pura Vida Coffee. He has lived in Costa Rica for over 16 yea...
  • At the present time we are trying to create brand image. So we love controlling this space in the e...
  • 3/1/2006

Seth Goldman Discusses Creative Packaging Agreeeme

  • Seth Goldman - Interview - Honest Tea
  • Seth Goldman is President and CEO (TeaEO) of Honest Tea, the company he founded together with Pro...
  • When we developed our Peach Oo-La-Long Tea, we had a fun time there because we were with this great ...
  • 2/9/2006

Seth Goldman Discusses Challenge of Offering Produ

  • Seth Goldman - Interview - Honest Tea
  • Seth Goldman is President and CEO (TeaEO) of Honest Tea, the company he founded together with Pro...
  • There is only one thing that we always come up against is this issue of sweetness. You know we have ...
  • 2/9/2006

Seth Goldman Discusses Importance of Design For Pr

  • Seth Goldman - Interview - Honest Tea
  • Seth Goldman is President and CEO (TeaEO) of Honest Tea, the company he founded together with Pro...
  • For us the design is critical to what we are offering. You know, we have to recognize, we are such a...
  • 2/9/2006

John Cannon Discusses Research Methods To Create N

  • John Cannon - Lecture - Nestle USA and I
  • John Cannon is the Business Development Director at Nestle USA. Prior to his role in business dev...
  • So you are an international major food company. You want to bring a product to market. What do you...
  • 10/1/2005